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Sound Creations organized a visit for partners from Kazakhstan, Central Asia to the headquarters of Barco in Kortrijk, Belgium, as part of an ongoing effort to develop professional expertise and strengthen the partner ecosystem in the Kazakhstan market.
The architecture of Barco headquarters creates a strong first impression and sets the tone for the visit. However, a true understanding of Barco’s technologies comes through Barco experience center, where solutions are presented not as isolated products, but as a coherent ecosystem aligned with real-world use cases and customer requirements.
The purpose of the visit was to gain deeper insight into Barco’s technological approach and the practical application of professional projection and visual solutions in complex operational environments.
During the visit, partners received a structured overview of Barco’s key business areas, including ClickShare solutions for meeting and presentation spaces, technologies for control rooms and command centers, image processing and management systems, professional projection, medical imaging solutions, and platforms for residential and commercial cinema. Particular attention was given to how Barco’s ecosystem is designed and how it scales across projects of varying complexity.
A dedicated focus was placed on the technical aspects of the portfolio: projector platforms, software tools, and the requirements for reliability and long-term stability. A tour of the production area provided first-hand insight into load testing and quality control processes, which are critical factors when selecting solutions for facilities operating under continuous and demanding conditions.
Discussions with Barco’s engineering and commercial teams centered on real project scenarios, including museums, cultural and public venues, as well as corporate and government facilities. This format of professional dialogue enables partners to evaluate not only technical specifications, but also long-term considerations related to operation, maintenance, and system development.
For the Kazakhstan market, visits of this kind deliver tangible value. They contribute to a higher level of engineering and consulting expertise among partners, improve the quality of project design, and support the implementation of solutions that are better adapted to local conditions, budgets, and customer objectives.
Sound Creations views the development of partner expertise as a key factor in sustainable market growth and thanks the Barco team for their openness, professional dialogue, and the opportunity to gain in-depth insight into the company’s technological and production approaches.
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