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How will visual content look not on a monitor, but across the walls of an entire space? How can it be synchronized with music, lighting, and the movement of the audience? And is it possible to test a concept for a multimedia show or installation before launching full-scale production?
For these kinds of experiments, Tashkent is home to Immersive Lab, a demonstration space located at the Sound Creations office.
Immersive Lab is a 200 m² space designed for experimenting with multimedia content. Here, creators can test how video, spatial audio, and stage lighting work together at a real scale.
The projection system is built around 11 Barco I600 4K15 laser projectors. Together, they create a large projection environment around the viewer, allowing creators to work not only with traditional screens but also with walls, corners, and the architecture of the space. The lab makes it possible to prepare and test projection mapping, experiment with different image scales, evaluate content detail, object placement, and understand how a visual composition is perceived from within the space.
For a media artist, it is an opportunity to experience a work not on a computer screen, but almost at its intended scale. For a video operator or specialist, it is a chance to test content, signal routing, and playback workflows. For a producer, it provides a way to visualize a future installation, presentation, or show while it is still at the concept stage.
But the possibilities of the laboratory go far beyond visuals.
Immersive Lab features an L-Acoustics L-ISA spatial sound system. Sound objects can be positioned at different points in space, moved around the listener, and connected with elements of the visual scene. This allows DJs, musicians, and sound designers to experiment not only with stereo panning, but with space itself as a creative element of the composition.
The experience is complemented by professional stage lighting from Ayrton and ETC. The same piece of content can be viewed under different color temperatures and lighting intensities, allowing creators to explore lighting accents, dynamics, and synchronization between light, music, and video.
As a result, Immersive Lab functions not simply as a traditional equipment showroom, but as a prototyping laboratory. Creators can come with their own video, music, production concept, or even just an idea and see how it performs in a real environment.
The applications can range from concerts and DJ shows to museum installations, digital art projects, brand presentations, exhibitions, stage design, and entirely new event formats. The key idea is that technologies here are not only something to observe — they become tools for experimentation and creative development.
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