How Central Asian Culture Is Becoming Multimedia

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Central Asia is experiencing steady growth in initiatives aimed at preserving, transmitting, and transforming cultural heritage. In recent years, numerous programs have been launched across the region to bring traditions, history, and art closer to younger generations in more engaging ways.

In many of these projects, technology plays a crucial role: multimedia exhibitions, digital archives, projection installations, and interactive displays. This approach not only safeguards heritage but also reintroduces it in a contemporary form, making it part of today’s cultural dialogue.

Projects Redefining Heritage: Jadids and Khiva

One of the landmark events was the multimedia exhibition “Jadids. Letters to Turkestan”. Spanning 1,400 m², it brought rare early 20th-century documents to life through large-scale projections and immersive soundscapes in three languages. To create the visual installations, Barco G60, G62, and G100 projectors were deployed, managed remotely via the Barco Projector Toolset. This setup allowed precise projection mapping and seamless image alignment, even across complex architectural surfaces.

In ancient Khiva, the opening of the “Arda Khiva” tourist complex was marked by a spectacular multimedia show. Six ultra-bright Barco UDM-4K30 projectors cast imagery onto walls from nearly 100 meters away, transforming architecture into a giant living canvas where patterns and legends of the Silk Road came alive. The project has become a symbol of a new cultural era for the region.

New Cultural Spaces in Kazakhstan and Uzbekistan

This year is set to break records in the number of new cultural venues in Central Asia where history and cutting-edge AV technologies converge, transforming museums and architectural landmarks into immersive multimedia hubs.

Almaty, Kazakhstan – The Center for Contemporary Culture “Tselinny” will open in autumn in a former Soviet cinema building, hosting exhibitions, performances, and discussions on culture, ecology, and regional identity.

Astana, Kazakhstan – The International Artificial Intelligence Center will combine art and technology, offering interactive exhibitions, educational programs, and innovation spaces.

Tashkent, Uzbekistan – The Center of Islamic Civilization will present rare manuscripts, artifacts, and multimedia installations revealing the region’s Islamic heritage.

Almaty, Kazakhstan – The Almaty Museum of Arts, the region’s first private contemporary art museum, will showcase over 700 works by Kazakh and international artists.

These spaces form a new cultural ecosystem in Central Asia where tradition and innovation complement each other. Multimedia systems—particularly projection technologies—are central, turning architecture and galleries into dynamic storytelling environments.

How Projection Technologies Turn Museums Into Living Spaces

Projection technology has become an indispensable tool for creating immersive museum exhibitions and cultural installations. Walls, ceilings, and floors are transformed into full multimedia canvases. Through projection mapping and precise image calibration, artifacts and narratives come alive as light-based stories and interactive experiences.

These solutions make it possible to create seamless large-scale visuals, even on complex surfaces, enhancing emotional engagement and transforming traditional exhibitions into captivating multimedia spectacles.

Barco’s Role in Central Asia’s Cultural Transformation

As a global leader in professional projection solutions, Barco is playing an active role in shaping the region’s cultural future. The company provides high-performance equipment and engineering expertise to museums and cultural institutions.

Key benefits include:

Exceptional brightness and color accuracy
Remote control and monitoring capabilities
Advanced image blending and warping tools for complex surfaces
Reliable 24/7 operation for large-scale installations

Barco’s solutions go beyond being just technical tools—they become an integral part of the cultural concept, helping Central Asia project its unique heritage through the language of multimedia.

What Barco Technologies Power Museum Projects?

For large-scale museum and architectural immersive projects, Barco deploys a range of advanced technologies:

Barco Pulse OS (next-generation platform) – unified control interface, geometry correction, warp & blend, 4K and high-frame-rate support, ultra-low latency.
Barco Projector Toolset – remote setup and management of projectors.
Edge Blending & Warping – seamless multi-projector image stitching and adaptation to any surface geometry.
Event Master (E2, S3, EX) – multi-screen content management and fail-safe live show control.
Medialon & Overture ecosystems – integration of projectors, sensors, and interactive controllers into a single network.
Interchangeable lens portfolio – short, long, and ultra-short throw lenses enabling flexible projector placement without brightness loss.

Together, these technologies ensure flawless image quality, robust 24/7 performance, and simplified maintenance—making Barco the technological backbone of immersive projects delivered by Sound Creations in partnership with local integrators.

Central Asia is confidently entering the global multimedia landscape. From Jadids and Khiva to upcoming openings like Tselinny, Alem.ai, and the Almaty Museum of Arts, the region’s heritage is being revitalized through immersive storytelling powered by advanced projection technologies.

With solutions like edge blending and ultra-bright projectors, Barco enables seamless panoramas and full immersion, turning architecture into living canvases.

The coming years will solidify Central Asia’s position as a region where heritage and digital innovation merge into vibrant cultural spaces open to the world.

Sound Creations is the official distributor of Barco in Central Asia and the Caucasus.

For technical consultations and tailored Barco solutions, please contact:
Evgeny Karyagin – kea@sc-electronics.com